Persuasive speeches

Persuasive Speech Outline is used to convince the public to adopt a particular point of view. This type of discourse includes facts to support an opinion. The information poured into persuasive discourses must be investigated and they must include references. The person who gives a dissuasive speech must choose an opinion and sustain it throughout it.

General purpose

We know we must vote, but how many of us vote? We know that we must nourish ourselves well, but how many of us settle for chips and churritos that can be purchased quickly and easily in supermarkets? How many of us strive to look for more balanced and nutritious foods? We believe as Christians that we must use the word to speak well of our neighbor, but how many of us use it to criticize it?

According to the persuasive speech outline example, the laziness, the decision and the human weakness are causes why we do not do what we believe. It requires energy, patience, discipline, order and thought to put our beliefs into practice. It is easier not to act, not to move, not to waste energy, not to invest in improving ourselves and our environment. The good speaker can remind people of their values, their beliefs, and move them into action to realize them. He is the good speaker, with his speech to motivate, who can move his audience from inaction to action (even if we talk about informative speech outline on bullying) to put into practice what he really believes he should do. The good man, the leader who knows how to speak well, provides the spark that the public needs to wake up from its inertia and … act!

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Specific purpose

When the speaker wants his audience to initiate some action, he will use a speech to motivate the action. In this speech, it is about moving a predisposed audience to take such action. That is, the possibility of achieving an action by the public first requires that the latter have favorable attitudes towards the recommendation. If the persuader determines that his audience does not know the subject, that he has slightly negative, slightly positive, or neutral attitudes, he will know that before he can motivate this audience to take any action he will have to make the persuasive effort of conviction to change his attitudes.

On the other hand, when the persuader judges that his public has favorable or very favorable attitudes towards the recommendation, he will know that he is in a position of appropriate attitude to motivate him to action. The specific purpose of the discourse to motivate, expressed from the point of view of the public, usually expresses a verb of action. The specific purpose to motivate the action is expressed with an action verb, such as: smiling, walking, cycling, and eating orange, using antibiotics, and so on.

Also for this type of discourse the specific purpose can be written from the point of view of the public with the use of the verb “to be” in the imperative mode and with modifiers that express the values ​​of the public, in this way a change of attitude in the public. We observe the persuasive speech examples:

  • General purpose: Persuade: (motivate the action)

  • Specific purpose: What I want to achieve from the public: That the audience smile

  • How I plan to achieve it: Motivating you to smile

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These outline format for speech of the specific purpose for motivational discourse indicate that the speaker in his speech, will remind the public, their social values ​​and the ideal social behavior that should accompany these values. The action to be taken is not explicitly expressed in the specific purpose. It is implicit that the change that is demanded from a real social behavior to an ideal one must be manifested in some specific way. Specific purpose of the motivational discourse expressed with the verb “to be”:

  • General purpose: Persuade: (motivate the action)

  • Specific purpose: What I want to achieve from the public: That the public be patient with their peers

  • How I plan to achieve it: Motivating the public to be patient with their peers

Motivating sequence: speech outline

The most appropriate logical sequence for discourse to motivate is the “motivating sequence” proposed by Alan Monroe and Douglas Ehninger (1986: 244). It consists of five steps that, according to these authors, lead the public to accept a recommendation.

Television commercials typify the motivating sequence. For example, a pretty woman appears (attention), her boyfriend or husband goes out later with a camera in his hand; try to photograph her … frown … small wrinkles! (need). The creamy cream softens the skin (satisfaction of the need). The woman applies Creamy Cream … follows a scene with the groom or husband touching her face with soft skin (visualization). Then the action is requested: Buy Creamy Cream! (action)

Steps of the motivating sequence:

  • Attention: The speaker says or does something that attracts public attention.

  • Need: The speaker describes the need or the problem.

  • Satisfaction: The speaker proposes a solution to the problem that will satisfy the need.

  • Visualization: The speaker refers to the results or effects for the public if he follows his recommendation.

  • Action: The speaker asks for specific action or approval from the public.

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